Legendary gaming company Atari has partnered with digital assets company Bondly Finance to launch non-fungible tokens (NFTs) that will embrace a new gaming platform, Atari Metaverse.
The full line-up of Atari Metaverse NFTs, which will include tokens for gaming, music, and more, will be announced over the coming weeks.
“Our collaboration with Bondly is absolutely integral to the success of the upcoming collections of NFTs and of the Atari metaverse,”
said Frédéric Chesnais, CEO of Atari Chain, which operates the Atari Token, in a press release.
Atari, which launched in 1972, is set on gaining twenty-first-century relevance by joining the crypto community. Atari previously collaborated with blockchain gaming platform Enjin to launch digital fashion NFTs in partnership with fashion house The Fabricant, as well as linking Animoca Brands to turn the brand’s IP into digital assets in virtual world The Sandbox.
Bondly was the captain of YouTuber Logan Paul’s recent NFT collectibles, before his matchup with legendary boxer and promoter Floyd Mayweather.
His first run at NFTs, which he sold alongside his Pokémon card booster auction, generated over $2.4 million.
Atari, the gaming company maker of the Hall Of Fame of games Pacman, Asteroids and Pong, will get deeper into the cryptocurrency; with a crypto casino along with partnership with Decentral Games.