The delicious drink manufacturer Snapple is behind a new bodega in the metaverse game Decentraland.
On Wednesday, Snapple built a amazing corner store in the style of New York City in the metaverse, complete with a bodega cat. CoinDesk crew went on a scavenger hunt for flying sliced cheeses and Snapple bottle caps while exploring the pixelated aisles on Thursday.
Snapple's newest "Elements" drink line is explicitly promoted throughout the entire exhibit. The bottles have benefits for Web3 as well: According to the company's website, each IRL drink has a code that can be used to obtain a non-fungible token (NFT) wearable.
For those who purchased the beverage, one aspect of the in-game hunt produced a $1.39 rebate coupon. Ironically, the physical discount shuns cryptocurrency, insisting that customers link their PayPal accounts in order to make a withdrawal.
It's not the first time a business has used Decentraland as a platform for promotion. For the event in January of last year, the Australian Open designed a pop-up with a tennis theme. Around Super Bowl Sunday, Bud Light debuted its own metaverse bar; a few weeks later, J.P. Morgan's virtual lounge opened.
Additionally, it is not Snapple's first foray into Web3. The business collaborated with the Tezos and Polygon-based NFT platform OneOf to release its debut collection in May of last year. This was the start of what now seems to be a larger campaign aimed at consumers of cryptocurrencies who also enjoy drinking beverages.
Partnerships with well-known Twitch streamers, who have actively promoted the exhibit on social media, are also a component of the bodega's marketing strategy.
The natives of the metaverse have mainly scoffed at promotions like Snapple's, but as the concept of Web3 spreads, it's probable that these installations will only increase.
With its attempt to adapt crypto slang in December of last year, Pepsi made all of crypto Twitter cringe, but its ensuing NFT collection ultimately turned out to be a hit, doing almost $6 million in sales volume.
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